Why Nostr? What is Njump?
2024-08-17 16:10:47

mandana on Nostr: We should be catering to and courting Tiktokers. They DO care about censorship ...

We should be catering to and courting Tiktokers.

They DO care about censorship resistance. They think #Tiktok is their best option because Meta's and X's algorithms cater to ONLY established profiles.

They have a billion global users and growing. 100 million in the U.S..

Most Tiktokers believe in community and helping each other and saving themselves from capitalism. They share our ethos and are curious and open-minded.

The content creators push out SO much content to make money. And barely do. They constantly complain on the lack of clarity on how much they're paid and how often TikTok changes the rules. They will love #zaps.

There is a very common comment Tiktokers put on a post they deeply relate to or enjoy:

"I BUILT THIS FYP BRICK BY BRICK"

(FYP = For You Page = Their profile on the TikTok algorithm)

Meaning they've liked/blocked certain things to ensure their FYP is curated for them. They're halfway there.

These are your people #Nostr. Stop being snobs.

💜 you

( & I are thinking about adding Nostr to the title after our summer break... stay tuned) #grownostr
Why Nostr is struggling…

There is too much of an overlap with X, not only in the feature sets among the primary applications, but more importantly, in the kind of audience that Nostr is catering to.

Sure..censorship resistance at the protocol level is a differentiator, but the to the average person, you may as well be talking gibberish. They don’t know wtf a protocol is in the first place - let alone why it matters for censorship resistance to happen at that level, or more importantly, WHY they should trust Nostr to deliver on that promise. “Bcoz said so” is not an argument.

————

Bluesky is a case in point here.

It’s got a VERY similar feature set to X, claims to be open source / censorship resistant (similar narrative to Nostr), and is growing MUCH faster than Nostr, bc it has captured a key audience, ie; people with TDS and EDS (Elon Derangement Syndrome).

https://www.reuters.com/world/uk/bluesky-signups-surge-uk-amid-musks-row-with-government-over-riots-2024-08-13/?


I’ve been on there a few times, and the content quality is enough to make you want to throw up….but at the very least, it’s working for that kind of content, and for the people who want it.

I don’t have a direct answer here..but I think it’s something to do with the over-emphasis on technicals.

mentioned increasing the emphasis on design the other day. I agree this is a move in the right direction. We’re taking a very design-focused approach with (we’ll have ALOT more to show in the next 6wks).

That being said, it’s not enough.
IMO, Nostr is technically mature enough for us to go out there and talk about it to more people, and build a narrative BEYOND the 500 of us that are talking to each other on here.

People like or can correct me if I am wrong here. Maybe there’s alot more to do technically.

But if I am right, I’d like to see more initiatives that are marketing oriented being supported by and and other coalitions. Maybe we even need a council of Nostr businesses, who together pool some funds to help drive some marketing initiatives?

Whatever the case, we need to expand upon the Nostr narrative, make it more compelling and speak to more people about it.
At the very least, we have to conquer then Bitcoiners. If we can’t get the segment who are into freedom money onto the freedom of speech network, we’re DOA. That’s a first step.

I know is working on a very cool initiative in relation to this. The Nostr Booth is IMO a great way to make Nostr more “real” for bitcoiners by having a physical presence at all the conferences.

I know + are doing some Podcast outreach. That’s super important too. and crew are putting on Nostriga. Amazing. / are doing great things with , etc on the content side. I’ve got some things up my sleeve personally which I will begin to do once is in a position to represent a NEW kind of Nostr-product..

But we need MOAR..

And…we also need to find another angle that is NOT about censorship resistance. That’s clearly not working against X.

I don’t know the EXACT narrative or spin, but it has to be more “running towards” than “running from”.

More white pill, less black pill.

Anyway.
I will probably turn this into an article. I’ve been thinking more and more about “writing in public” as we build Satlantis, and sharing more about how we’re thinking about growing a “network product” on top of a “network protocol”.

If you think this was valuable, please repoast so more people can see and get involved in the discussion.
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