The actual answer is they're already seeding quantum hype.
Which is hilarious because unless you engineer a win, quantum can currently reliably do something as complex as...
Factorialize 15.
Whee.
It's ridiculously early for quantum, but it's already making its way into marketing and peppering itself across Google's services.
Thing is, Trump basically gave slop generators 4 years to choose when to pop their own bubble, when the bubble was already effectively popped by China. If you actually read the article, it's a puff piece driving people to silos. The "too big to fail" companies.