“Yes, a 2008 study by Rapleaf found that young women are the primary drivers of virality and adoption on social networks. While young men and women sign up at similar rates, young women are significantly more active, spending more time on platforms, sharing more content ("throwing more sheep"), and using social networks for relationship-building.
This high level of engagement by young women creates a powerful network effect. As the study concluded, if a new social platform wants to go viral, it should target women, because their adoption and active participation are key catalysts that pull the rest of the user base into the network.”
https://summation.net/2008/03/27/men-are-from-vi/
Technical Debt
npub14w…u3rwx
2026-04-19 13:03:11 UTC
Author Public Key
npub14w4qnk43lsllls2qnldj3vfcxtx5qvtsf3xlvxv9yha8afrxhmfqju3rwxPublished at
2026-04-19 13:03:11 UTCEvent JSON
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"content": "“Yes, a 2008 study by Rapleaf found that young women are the primary drivers of virality and adoption on social networks. While young men and women sign up at similar rates, young women are significantly more active, spending more time on platforms, sharing more content (\"throwing more sheep\"), and using social networks for relationship-building. \nThis high level of engagement by young women creates a powerful network effect. As the study concluded, if a new social platform wants to go viral, it should target women, because their adoption and active participation are key catalysts that pull the rest of the user base into the network.”\nhttps://summation.net/2008/03/27/men-are-from-vi/",
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