They limit our options to only those they provide as they denigrate any alternatives (e.g. "communes are cults"; "socialists are evil"). The 20th century saw a consolidation of this, especially in America, as the supremacists used a natural fear of change and "the other" to foster a culture of deep racial, gender, and cultural divides that haunts us to this day.
They divide us in order to conquer us.
When we band together, they cower in fear.
Proof: The BLM movement of 2020.