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Sega Japan: we have a new character. He's a fox. Very fast. His name is Miles Prower.
Sega US: he has two tails - that's cool. Let's call him Tails.
Sega Japan: yes, he can fly very fast with them. His name is... Miles Prower!
Sega US: eh, too long. We prefer Tails.
Sega Japan: Miles. Prower. Geddit? It's a pun. In English. Please. We spent so long workshopping it for the US market. So many translators.
Sega US: these crazy Japanese, what are they on about. "Tails" it is!