you're taking that quote out of context.
it's about naming features of a product, not about the name of the product itself.
that was what the RDF guys said when they tried to take over RSS. what difference does it make what you call your format (ie theirs was RSS).
if you call something podcasting 2.0 it's very insidious, and i won't ever work with something that is so pushy and selfish.
i would never associate with something that got that name, no matter how it got it. never.