They pretend to be smart and technically capable when, in private, they can barely use their computers and phones - I know, I've had to provide tech support for them; they;re morons.
They use corporate PR teams, thought leaders (I was also one of these, sadly), influencers, and others to launder their idiocy and bad behavior.
They pay what is considered "good money" to borrow the halo effects others have carefully crafted.
Beneath it all, they are terrible, terrible people.