So, before I made a public post, I did submit the site to Breville direct (I have a lot of contacts with the company, including the President, Global Beverages), to a) let them know about it, and b) confirm it was a scam site.
Once I did that, and knew Breville was taking action (they are), I then posted the PSA to all my social media reach (which is, combined, about 75,000 people).
I assume their lawyers + tech people are on the ball on this.