Why do data brokers exist? Because we let them. Congress hasn't passed a new federal consumer privacy law since 1988, when they made it illegal for video stores to disclose your VHS rentals. All other acts of consumer surveillance are legal. Data brokers spy on us for the same reason your dog licks its balls: because they can, and we don't stop them:
https://pluralistic.net/2026/03/10/ice-tech/#foreseeable-outcomes
2/