Emeritus Prof Christopher May on Nostr: In 1960, the proportion of British voters who were likely to switch their votes ...

In 1960, the proportion of British voters who were likely to switch their votes between general elections was around 13%.

Now research (from Oxford & Manchester universities) suggests, its closer to 60%.

So voters have become less loyal to parties & more interested in (on the upside) political 'performance', or (on the downside) persuasive political marketing.

In either case, this look like a key reason for the Tories past gains from Labour & now their likely rapid losses.

#politics
h/t FT