This is a species of "criti-hype," which is when critics repeat the hyped-up claims of the companies they're targeting, but as criticism (think of all the people who believed and uncritically amplified the ad-tech industry's self-serving claims of being able to control our minds by "hacking our dopamine loops"):
https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/
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