Thanks for sharing.
The deep intention is to focus back on the soil instead of solely on the end-product.
That by reframing it to pay for the service of ecological management rather than just for the production of the food as a product, we can get back to the root cause of so many issues we see within the micro and macro food systems.
And that the idea of it all being a play on the stock market (quite an extractive system) and our goal is to put money directly into farmer's pockets so they can regenerate the land. And the food is a helpful by-product of regen ag.
But deeply appreciate any and all feedback on the concept! It's meant to push buttons and get us talking about soil, food, and community :)
