Companies can make more of their own stock on demand, simply by typing zeroes into a spreadsheet - but they can only get cash by convincing a customer, creditor or investor to part with some of their own:
https://pluralistic.net/2025/03/06/privacy-last/#exceptionally-american
Tech companies have absurdly large market shares - think of Google's 90% search dominance - and so they've spent 15+ years coming up with increasingly absurd gambits to convince investors that they will continue to grow by capturing *other* markets.
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