For this marketing campaign Sega made use of the so called "irritation" strategy.
First step was causing this irritation by advertising the "Wo ist mein SEGA?" lettering and Sonic on public posters and TV commercials. 📺
Viewers got confused but also curious about what "SEGA" and the illustrated character mean. 🤔
The Mega Drive and Sonic game was then revealed via further, more concrete TV commercials during the upcoming months. ❗
🧵 3/X
#retrogaming #gaming #videogames #games #Sonic #Sega
repeatro
npub1vg…aarth
2024-12-26 08:44:18 UTC
in reply to nevent1q…ljdf
Author Public Key
npub1vgzxek85awycrrnx8y3knwk8w8ewsg8kwjezle8z5kl4gkvwkdgquaarthSeen on
wss://relay.momostr.pinkPublished at
2024-12-26 08:44:18 UTCEvent JSON
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