a lot of marketing really leans hard into triggering FOMO with limited editions and exclusive runs. There’s also the “new product everyone is reviewing/talking about/showing off” thing that can really influence a person.
Start by unsubscribing to newsletters. Don’t follow pen shops on socials unless you’re in the market to buy something. Keep yourself to a budget (don’t be so strict you resent yourself, but hold yourself accountable too). Shop what you already have.