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Part of the job of a podcaster is to share with their audience all the cool stuff their podcast is capable of. If as a podcaster you were talking about this cool picture, and told the audience that they can see the picture right now using any app that has 'chapters', and you really recommend CurioCaster, you'd get a portion of you audience downloading the new app just so they can experience this new thing called 'chapters' you keep talking about. FOMO is real.