Plausible Analytics

Easy to use, lightweight, open source and privacy-friendly Google Analytics alternative. No cookies and no need for GDPR consent. Made and hosted in the EU 🇪🇺. 100% self-funded and independent.

Plausible: https://plausible.io?utm_medium=social&utm_source=mastodon&utm_campaign=profile
Live demo: https://plausible.io/plausible.io?utm_medium=social&utm_source=mastodon&utm_campaign=profile
Docs: https://plausible.io/docs?utm_medium=social&utm_source=mastodon&utm_campaign=profile

Last Notes

2026-08-03 10:14:43 UTC

While indie hacker Twitter debated whether SaaS is dying, our July:
• $22.2k in new MRR, our best month ever
• MRR up 28.5% year over year
• 20,183 paying subscribers
The argument is that AI has made every product easy to clone.
Our code has been open source and free to clone since 2019.
Turns out the code was never the moat.
https://cdn.fosstodon.org/media_attachments/files/117/031/048/473/107/618/original/f654868985d504dc.png

2026-01-12 10:58:35 UTC

At Plausible, many of us do 4-day workweeks whenever we want to – no questions asked.
This gives us more space for deep, meaningful work while keeping our work-life balance healthy.
We still make sure the product runs smoothly, support requests are always covered, and our subscribers can rely on us when they need help.
Beyond that, we trust each other to manage our time responsibly and focus on what truly matters.

2025-05-07 08:36:16 UTC

Great news 🎉
Had our best month yet, with 2,237 new trials in April!
That’s a 28% jump in sign ups.
More proof that people want simple, privacy-first analytics that just work.
(And yes, we track our own conversions using Plausible too.)
https://cdn.fosstodon.org/media_attachments/files/114/465/634/623/534/176/original/e1220338354dd5fa.png

2025-03-17 12:07:17 UTC

We picked 9 open & privacy-friendly European alternatives to big tech for your website, marketing and business ops.🧵
We selected these tools because they're:
✅ EU-built – Companies headquartered in Europe
✅ EU-hosted – Your data stays within European borders
✅ Privacy-first – GDPR-compliant, user-respecting
✅ High quality – Solid alternatives to mainstream tools
Let’s go 👇

2025-03-12 11:30:07 UTC

We have welcomed our 15,000th subscriber! 🎉
It’s incredible to see more site owners choosing simple, privacy-first, and open-source analytics.
Thank you for helping build a better web—free from invasive tracking and bloated adtech.

2025-01-31 11:28:06 UTC

Plausible Analytics has completed 6 years! 🎉
We set out to build privacy-first, simple, ethical analytics – & thanks to your trust & support, we’ve come so far:
✅ Currently helping 14K+ incredible subscribers count their website stats in a privacy-friendly way.
✅ Tracked stats for 228K+ sites.
✅ Tracked ~136 billion events on these websites.
✅ Blocked ~2 billion bots from accessing sites and skewing stats.
✅ Never collected any personal data.
Here’s to the next 6 years! 🙌❤️

2024-11-12 11:54:40 UTC

We’ve been using Plausible Analytics internally from day one, and we’ve made our full dashboard publicly accessible – giving you the same level of access to our data as we have – https://plausible.io/plausible.io
This transparency allows us to quickly gather feedback, spot performance issues, and reveal unexpected ways that the product can be used!

2024-11-01 11:38:00 UTC

Reminder: Data doesn't need to be complicated. Customers don't need to be tracked. Websites don't need bloated scripts to get insights. :D

2024-10-17 09:19:33 UTC

Google Analytics is free but makes you pay with your users' privacy, data accuracy, product experience, website experience, and peace.
Plausible Analytics is 100% subscriber-funded, 5 years down the line. And that helps us successfully protect your privacy, data accuracy, and provide a way better experience.
We are a team of 10 and remain independent, bootstrapped, and debt-free. Completely focused on building something truly useful and sustainable. 💯

2024-10-10 10:10:11 UTC

Having The Python Software Foundation as a Plausible subscriber is our latest flex. 🙌

2024-10-09 10:49:50 UTC

The Stats API V2 is finally available!
So you can access your stats programmatically and present them anywhere, any way –– but all in a much better way. Now, we have simpler queries, custom metrics, filters, time ranges, better performance, etc.
Check docs for the playground and query your own data! 🎉
https://cdn.fosstodon.org/media_attachments/files/113/277/074/562/872/088/original/5d774007bfe49221.mp4

2024-09-03 07:16:41 UTC

🎉 Setting up enhanced measurements is now super easy! Just pick what you need from a checklist during onboarding, and we’ll give you a code snippet to use.
You can also update these settings anytime by clicking "Review Installation" in the General page of your "Site Settings."
https://cdn.fosstodon.org/media_attachments/files/113/072/392/850/505/746/original/4e8d15cb39c9bf4a.png

2024-08-09 10:32:19 UTC

New independent study on GA4's data accuracy: When consent banners are shown, GA4 fails to capture 55.6% of the traffic. Without banners, 15.8%.
In comparison, our cookie-less analytics capture much more traffic accurately––with or without banners!
https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/
https://cdn.fosstodon.org/media_attachments/files/112/931/604/928/494/917/original/e4da2c8b0c43ec66.jpeg