Yeah we all cringe when gooorooos say that. However, there's an element of truth in it.
The post-career era rewards attention. All of these platforms are fighting for attention.
Media, government, big tech - all vying for attention.
Feels like err'one's been bangin' on about you needing a personal brand, why? Because it gets attention.
Most professionals cringe at the sound of personal brand.
But you need to reframe, personal brand is child's play.
Serious operators know they need to shift towards a full blown media company.
And as a media company you need distribution. Which brings you attention.
With that attention, you then solve problems, help people, provide value, and build your career.
You stay relevant in an AI age making seismic changes.
Yesterday, I talked about my March analytics.
One month means nothing. As a distribution system you need to zoom out and take a look at the compounding effect:
Approximately 3 million views across 5 platforms.
(Doesn't take into account the 2 other platforms I've posted on, nor the posting on brand accounts).
Some of you will remember when I was spoofin' 7-figuhhh-hustlaa a couple of years ago after surpassing a million on LinkedIn.
Being on one platform is dangerous: censorship, account removals and it's all gone.
As a media company you're not focusing on one platform; you're focusing on different distribution channels.
You're not comparing to what others are doing and getting.
You're building out assets that work for your circumstances.
A more detailed breakdown here:
https://minotaurmastery.com/professional-visibility-why-you-must-become-a-media-company-instead-of-a-personal-brand/
