Zulfaqar on Nostr: 662,316 views across social media in the last 90 days. Big numbers to some. Small to ...

662,316 views across social media in the last 90 days.

Big numbers to some.
Small to others that get those with one piece of content.

Context matters - comparison will always make you lose.

It's no good me telling others you are a media company, if I don't back it up myself.

I am a media company, and this is my media distribution.

I've been a bit of a hypocrite - telling others to focus on 2 platforms maximum.

Whilst i'm active on 5-7 (more considering different brand accounts).

2 is the right move (unless you have a team). You'll get better results faster.

But i'm taking a risk on a different strategy.

I have small pockets of "influence" on different platforms - which collectively are now adding up.

I've switched from trying to go viral, to organic targeted volume.

The people coming to the events are not from 1 platform; they're trickling in from the different platforms.

There's a strategy on getting "1000" true fans, and you'll be set.

1000 true fans in that context is 1000 people buying your product or service.

I'm not after 1000 true fans. I'm after 1000 true partners, collaborators, action-takers.

Attempting to curate a high-calibre network; rather than just a large network.

If each of those 1000 have just 5 other high calibre contacts in their network; then it becomes solid network of 5000.

Repetition. Reputation. Relationships.

Repetition of content, to build reputation, leading to solid relationships.

This is why I keep bangin' on about visibility and communication.

A few years ago I had neither visibility, network and below par communication skills.

So much so when I opened up a law firm, and started other businesses, they went nowhere.

I was technically good at delivering. But if there's no work coming in, there's nothing to deliver on.

So as a shy, social anxiety ridden introvert, I did the uncomfortable shizzle of learning how to become visible after decades of trying to hide from the spotlight.

Most smart, intelligent professionals are in the same boat.

Fantastic at operations, delivery and completing high level work.
Which is great when the work is given to you.

But what happens when you have to find the work, client, customer yourself?

It's the lack of visibility, network and relationships that will destroy you.

If you're ready to fix that, send me a message.

MVE exists specifically to help professionals & smart people become visible, build networks and attract opportunities.