I live in the Washington, DC area and saw a few dozen ladies with the MAGA aesthetic in person around the time of the inauguration last year. They stood out because nobody in DC does their hair or makeup like that, nor do they wear fur coats!
They look like they subdued their hair with a whole can of hairspray and a curling iron while getting TV pancake makeup. And I think that’s the point, they are supposed to look like a Fox TV anchor.