#BookReview for "Yes!: 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Not bad.
Interesting psychological anecdotes, many of which have been featured in other books.
Fun, but don't take it as a persuasion manual. Authors repeatedly take a single experiment and extrapolate it to unrelated business advice without any evidence it would be effective in that situation.
Chad Schultz /
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2024-06-16 18:51:01
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