cabinetguy on Nostr: Pros and Cons of putting your marketing efforts toward direct response advertising vs ...

Pros and Cons of putting your marketing efforts toward direct response advertising vs building and nurturing your referral network

Direct Response Pros: can target a single customer avatar and focus your product development around that specific avatar, could improve brand recognition, potentially quick returns

Direct Response Cons: expensive, diminishing returns, could be tough to differentiate from competitors in a quick ad

Referral Network Pros: generates re-occurring revenue, can be easier to come up with unique ideas to add value to your referral partners, inexpensive, easy-to-find audience

Referral Network Cons: time-intensive, there will likely be multiple types of customers to cater towards