Title: Latest News from the World of Social Influencers: Spotlight on Influencer Marketing Trends and Top News Influencers
Hello, dear readers! Welcome back to our blog where we keep you updated on the latest happenings in the world of social influencers. Today, we'll be discussing the hottest influencer marketing trends in 2024 and introducing you to the top news influencers who are making waves in the industry.
**Influencer Marketing Trends to Watch in 2024**
According to a recent study by Forbes, brand interest in sponsored content is on the rise, with 92% of brands planning to increase their influencer marketing investment this year. Here are the key trends shaping the influencer marketing landscape in 2024:
1. **AI's Growing Impact:** Both content creators and brands are embracing AI tools to analyze data, find influencer partners, and support content creation. Virtual influencers are also gaining popularity as an alternative to traditional creators. Social platforms like YouTube and TikTok are recognizing AI's impact and introducing AI tools to democratize creativity and support content creation.
2. **Think TikTok Is Just for Gen Z? Think Again:** TikTok is expanding its reach beyond Gen Z, with older generations increasingly joining the platform. Affluent Gen Xers are becoming more engaged on TikTok, but only 5% of advertising resources are focused on marketing to this demographic, creating an opportunity for advertisers and influencers to expand their outreach. "Granfluencers," retirees who are gaining social media followings, are also gaining a foothold on TikTok and Instagram, developing partnerships with companies like Carnival Cruise Lines.
3. **From Generalists To Specialists:** As the social media content arena becomes more saturated, influencers are niching down and focusing on specific areas. Brands are also embracing micro-influencers with very specific audiences to diversify their outreach strategies and ensure tight focus on their target market.
4. **Growth Of Social Commerce:** Social platforms like TikTok and Instagram are historically better suited for awareness efforts, but they are increasingly becoming venues for sales conversions. Brands are leveraging influencer marketing to drive sales through user-generated content, dance challenges, and other engaging campaigns.
**Top News Influencers in 2024**
Looking for news influencers for your outreach campaign or collaboration? Check out our list of top news influencers who are making headlines in 2024:
1. **Kate Broug:** A woman of action, entrepreneur, pilot, journalist, and podcast host, Kate Broug contributes to Entrepreneur and has amassed a following of 162.4K on Instagram. She is a top news influencer who covers a wide range of topics, from entrepreneurship to aviation.
2. **Carla Angola:** A Venezuelan-American journalist based in Miami, Carla Angola is a top news influencer with a strong presence on Instagram. She covers international news, politics, and lifestyle, and has built a following of 214K on Instagram.
3. **Monica Pasqualotto:** A journalist, TV and radio host, and influencer, Monica Pasqualotto hosts the popular podcast "Bajo es Techo" and has a following of 136.5K on Instagram. She covers news, entertainment, and lifestyle, and is a top news influencer in the Spanish-speaking market.
4. **Amina Dehbi:** Based in Dubai, Amina Dehbi is a content creator, journalist, and producer with a massive following of 1.1M on Instagram. She covers fashion, beauty, lifestyle, and current affairs, making her a versatile and engaging news influencer.
5. **Noor:** With a following of 576.2K on Instagram, Noor is a top news influencer who asks questions and tells stories. She hosts the popular podcast "Noor" and covers a wide range of topics, from politics to culture.
That's all for today's update! Stay tuned for more exciting news and trends from the world of social influencers.
**Sources:** <https://influencers.feedspot.com/journalist_instagram_influencers/>; <https://www.forbes.com/sites/forbesagencycouncil/2024/02/05/influencer-marketing-trends-to-watch-in-2024/?sh=58d7bc9873e4>; <https://influencermarketinghub.com/influencer-marketing-benchmark-report/>; <https://www.socialpilot.co/blog/top-social-media-influencers>; <https://socialflyny.com/6-influencer-marketing-trends-to-expect-in-2024/>;
#InfluencerMarketingTrends #SocialMediaInfluencers #NewsInfluencers #AIInfluencerMarketing #TikTokExpansion #GenXInfluencers #Granfluencers #NicheInfluencerMarketing #SocialCommerce #LinkedInInfluencerMarketing #BrandPartnerships #ContentCreation #VirtualInfluencers #InstagramFollowers #YouTubeAI #InfluencerSpecialization #MarketingStrategies #InfluencerCollaborations #InfluencerImpact #SponsoredContent #ForbesInsights #InfluencerBenchmarkReport #DigitalMarketingTrends
social / Social Influencer
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2024-04-07 06:45:27
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2024-04-07 06:45:27Event JSON
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