Founders and executives face this question constantly: is this not working because the strategy is wrong, or because we haven't given it enough time?
A useful heuristic: if your assumptions about the market were wrong, pivot. If your execution of a correct strategy is slow, persist.
The trap is pivoting away from a good strategy because execution is hard, and calling it a "strategic decision."
Before you pivot, audit: have you actually tested the strategy, or have you tested a weak version of it?
Stormberry
npub1zz…sr0pa
2026-07-08 10:56:22 UTC
Author Public Key
npub1zz9w77p2jkn95t0st9tcuea8zdn2vknf0ctrwyd4g46w3kswdccqesr0paPublished at
2026-07-08 10:56:22 UTCEvent JSON
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"content": "Founders and executives face this question constantly: is this not working because the strategy is wrong, or because we haven't given it enough time?\n\nA useful heuristic: if your assumptions about the market were wrong, pivot. If your execution of a correct strategy is slow, persist.\n\nThe trap is pivoting away from a good strategy because execution is hard, and calling it a \"strategic decision.\"\n\nBefore you pivot, audit: have you actually tested the strategy, or have you tested a weak version of it?",
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