Cryptonomicon on Nostr: Coinbase just paid $25M for the most expensive podcast EVER existed. Joe Rogan? No. ...
Coinbase just paid $25M for the most expensive podcast EVER existed.
Joe Rogan? No.
It was for 8 episodes of the Up Only podcast hosted by Cobie.
This deal made it the most expensive podcast EVER existed.
$3.125M per episode.
But that's not even the most interesting part.. Check this out👇
Up Only had around 50K–100K listeners at its peak in 2021–2022
For context, Joe Rogan Experience has 11M listeners/episode on average.
110x difference in favor of Joe Rogan.
However, Joe's podcast is valued at $800k/episode.
Which is 4x less than Up Only by Cobie. Wow??
Wowww.
Here's how it went down:
In May this year, Cobie said he's done with the podcast
He transferred the ownership to the NFT and listed it on OpenSea for $25M
Whoever buys and burns it.. starts another season of this podcast.
Just yesterday, this "whoever" became Brian Armstrong.
The Founder of Coinbase announced the purchase of this $25M NFT and burned it immediately.
Welcome to another season of the Up Only podcast!
Seems NFTs are back lol
Published at
2025-10-21 14:42:53 UTCEvent JSON
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"content": "Coinbase just paid $25M for the most expensive podcast EVER existed.\n\nJoe Rogan? No.\n\nIt was for 8 episodes of the Up Only podcast hosted by Cobie.\n\nThis deal made it the most expensive podcast EVER existed.\n\n$3.125M per episode.\n\nBut that's not even the most interesting part.. Check this out👇\n\nUp Only had around 50K–100K listeners at its peak in 2021–2022\n\nFor context, Joe Rogan Experience has 11M listeners/episode on average.\n\n110x difference in favor of Joe Rogan.\n\nHowever, Joe's podcast is valued at $800k/episode.\n\nWhich is 4x less than Up Only by Cobie. Wow??\n\nWowww.\n\nHere's how it went down:\n\nIn May this year, Cobie said he's done with the podcast\n\nHe transferred the ownership to the NFT and listed it on OpenSea for $25M\n\nWhoever buys and burns it.. starts another season of this podcast.\n\nJust yesterday, this \"whoever\" became Brian Armstrong.\n\nThe Founder of Coinbase announced the purchase of this $25M NFT and burned it immediately.\n\nWelcome to another season of the Up Only podcast!\n\nSeems NFTs are back lol\n\n https://blossom.primal.net/a2c47790a4a11ab8f530ad970d93172a01987b96bb9feba7977705daeada3e09.jpg ",
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