So incentives matter...when you're fucking over working people. But incentives don't matter, when you're gilding the Epstein class's lilies.
But incentives really *do* matter. That's the premise of Goodhart's law: "When a measure becomes a target, it ceases to be a good measure." This comes up all the time. Google got its start by observing that people who made websites linked to other websites that they found important or worthy or informative.
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