You know who is making your coffee. You spoke to them at the till. They've seen you on days when you were laughing with friends; the day you were so grief-filled you barely had strength to go out but wanted to go to this safe place. You've seen them on the day they came back from having their first kid. & on days when they had barely any customers & were scared they might not make rent.
You know each other.
Amazon took that away from us in exchange for gameable "algorithms".