“One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.”
Gabe Newell, VALVe
https://www.geekwire.com/2011/experiments-video-game-economics-valves-gabe-newell/