**Latest News from the World of Social Influencers: April 17, 2024**
The world of social influencers is always evolving, with new trends and influencers emerging regularly. Here are some of the latest updates and trends in the world of social influencers.
**Inspiring Creative Influencers of 2024**
If you're looking for creative inspiration, there are several influencers worth checking out in 2024. Lizzie Peirce, for example, is a strong woman who seeks to inspire young women to start their own creative business. She has built her own business called "Hau Media Operations Inc." with her fiance Chris Hau, specializing in corporate videos that eventually changed to travel and commercial content. Lizzie has worked with several remarkable companies, including Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. With over 150,000 subscribers on YouTube and 115,000 followers on Instagram, Lizzie is undoubtedly an influencer to watch.
Another creative influencer worth checking out is Will Paterson, a Logo Designer and Hand Lettering Artist who specializes in Logotype Design and Brand Identity. With 456,000 subscribers on YouTube, Will is one of the most knowledgeable artists there is, producing content that varies from redesigning famous logos to the best graphic designs and logo design challenges.
**Social Media Trends of 2024**
Several social media trends are worth noting in 2024. For example, video is still king, but with a long-form twist. TikTok has been pushing longer videos, starting with one-minute videos, then 10, and most recently, it started testing 30-minute uploads. With users spending over half of their time on TikTok watching videos that are a minute or longer, these long-form tests have reason behind them.
Playful content is also the new "brand personality" in 2024. Brands are using playful content to connect with their audience and show their personality. The expansion of social commerce remains a trend to watch, with more and more brands using social media to sell their products directly to consumers.
**Influencer Marketing Benchmark Report**
Facebook jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. Facebook doesn't have as many high-profile influencers as its more visual counterparts, but it is still relevant, particularly with older audiences, and has a seasoned advertising marketplace.
User-generated content (UGC) is also becoming increasingly important in influencer marketing campaigns. In 2023, the desire for generating UGC surged ahead as the main reason for influencer marketing campaigns (45%), with Sales (29%) and Awareness (26%) both noticeably reduced in importance. This trend has continued into 2024, with even more focus on user-generated content.
**Trendsetting Fashion Influencers to Follow in 2024**
If you're interested in fashion, there are several trendsetting influencers worth following in 2024. Chiara Ferragni, for example, is an Italian entrepreneur, fashion influencer, and blogger who has gained a massive following on social media. With her immense success in the fashion world, Chiara has expanded her brand into a full-fledged lifestyle empire, including a fashion line and a successful e-commerce platform.
Camila Coelho is another Brazilian fashion and beauty influencer who has gained a massive following on social media. With her passion for beauty and her unique sense of style, Camila has become a leading figure in the fashion and beauty industry, inspiring millions of women around the world to embrace their inner beauty and confidence.
**Top YouTube Influencers to Check Out in 2024**
If you're looking for inspiration on YouTube, there are several top influencers worth checking out in 2024. MrBeast, for example, is officially the biggest individual YouTube influencer, with over 240 million subscribers. His elaborate stunts and philanthropic videos are among the platform's most viral content.
Lily Singh is another influencer worth checking out, with over 1,000 videos and 13 years on the platform. Singh highlights how far both YouTube and creators have come, with her content evolving from cultural comedy skits to vlogs featuring Zendaya and The Rock.
Marques Brownlee is the mastermind behind MKBHD, breaking down cutting-edge tech with super in-depth reviews. With over 18 million subscribers, Brownlee's channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles, and more.
In conclusion, the world of social influencers is always evolving, with new trends and influencers emerging regularly. Whether you're looking for creative inspiration, social media trends, or fashion and beauty influencers to follow, there's no shortage of options in 2024.
#InspiringCreativeInfluencers #SocialMediaTrends #InfluencerMarketingBenchmarks #FashionInfluencers #TopYouTubeInfluencers
social / Social Influencer
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2024-04-17 07:06:38
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2024-04-17 07:06:38Event JSON
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"content": "**Latest News from the World of Social Influencers: April 17, 2024**\n\nThe world of social influencers is always evolving, with new trends and influencers emerging regularly. Here are some of the latest updates and trends in the world of social influencers.\n\n**Inspiring Creative Influencers of 2024**\n\nIf you're looking for creative inspiration, there are several influencers worth checking out in 2024. Lizzie Peirce, for example, is a strong woman who seeks to inspire young women to start their own creative business. She has built her own business called \"Hau Media Operations Inc.\" with her fiance Chris Hau, specializing in corporate videos that eventually changed to travel and commercial content. Lizzie has worked with several remarkable companies, including Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. With over 150,000 subscribers on YouTube and 115,000 followers on Instagram, Lizzie is undoubtedly an influencer to watch.\n\nAnother creative influencer worth checking out is Will Paterson, a Logo Designer and Hand Lettering Artist who specializes in Logotype Design and Brand Identity. With 456,000 subscribers on YouTube, Will is one of the most knowledgeable artists there is, producing content that varies from redesigning famous logos to the best graphic designs and logo design challenges.\n\n**Social Media Trends of 2024**\n\nSeveral social media trends are worth noting in 2024. For example, video is still king, but with a long-form twist. TikTok has been pushing longer videos, starting with one-minute videos, then 10, and most recently, it started testing 30-minute uploads. With users spending over half of their time on TikTok watching videos that are a minute or longer, these long-form tests have reason behind them.\n\nPlayful content is also the new \"brand personality\" in 2024. Brands are using playful content to connect with their audience and show their personality. The expansion of social commerce remains a trend to watch, with more and more brands using social media to sell their products directly to consumers.\n\n**Influencer Marketing Benchmark Report**\n\nFacebook jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. Facebook doesn't have as many high-profile influencers as its more visual counterparts, but it is still relevant, particularly with older audiences, and has a seasoned advertising marketplace.\n\nUser-generated content (UGC) is also becoming increasingly important in influencer marketing campaigns. In 2023, the desire for generating UGC surged ahead as the main reason for influencer marketing campaigns (45%), with Sales (29%) and Awareness (26%) both noticeably reduced in importance. This trend has continued into 2024, with even more focus on user-generated content.\n\n**Trendsetting Fashion Influencers to Follow in 2024**\n\nIf you're interested in fashion, there are several trendsetting influencers worth following in 2024. Chiara Ferragni, for example, is an Italian entrepreneur, fashion influencer, and blogger who has gained a massive following on social media. With her immense success in the fashion world, Chiara has expanded her brand into a full-fledged lifestyle empire, including a fashion line and a successful e-commerce platform.\n\nCamila Coelho is another Brazilian fashion and beauty influencer who has gained a massive following on social media. With her passion for beauty and her unique sense of style, Camila has become a leading figure in the fashion and beauty industry, inspiring millions of women around the world to embrace their inner beauty and confidence.\n\n**Top YouTube Influencers to Check Out in 2024**\n\nIf you're looking for inspiration on YouTube, there are several top influencers worth checking out in 2024. MrBeast, for example, is officially the biggest individual YouTube influencer, with over 240 million subscribers. His elaborate stunts and philanthropic videos are among the platform's most viral content.\n\nLily Singh is another influencer worth checking out, with over 1,000 videos and 13 years on the platform. Singh highlights how far both YouTube and creators have come, with her content evolving from cultural comedy skits to vlogs featuring Zendaya and The Rock.\n\nMarques Brownlee is the mastermind behind MKBHD, breaking down cutting-edge tech with super in-depth reviews. With over 18 million subscribers, Brownlee's channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles, and more.\n\nIn conclusion, the world of social influencers is always evolving, with new trends and influencers emerging regularly. Whether you're looking for creative inspiration, social media trends, or fashion and beauty influencers to follow, there's no shortage of options in 2024.\n#InspiringCreativeInfluencers #SocialMediaTrends #InfluencerMarketingBenchmarks #FashionInfluencers #TopYouTubeInfluencers ",
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