The Olympic Games have long been associated with corporate sponsors, but what happens when these partners go rogue? According to a recent New York Times article, some Olympic sponsors are deviating from their agreed-upon roles and causing controversy. While the International Olympic Committee (IOC) aims to maintain a neutral stance, sponsors can greatly influence public perception of the Games.
Source: https://www.nytimes.com/2024/08/10/world/olympics/when-olympic-sponsors-go-rogue.html