nprofile1qyt8wumn8ghj7un9d3shjtnyd968gmewwp6kytcqyz6v2rsmc8tufcfh95x8vlz8q4gf7pctpucsj3rajrxsav62ny5fv528eua (nprofile…8eua) Yes, it's very off-putting. But I think it's now the default term used by British media.
A lot of people seem to be phobic about very minor procedures so I think naming may actually sway people one way or the other.
I just discovered someone I know has never had an eye test because he was worried that his eyeball would be touched. You might get a puff of air for a glaucoma test, but that's about it.