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2026-08-06 21:25:49 UTC

dsbatten on Nostr: He stole another founder's habit One day I was getting ready to run my mastermind ...

He stole another founder's habit

One day I was getting ready to run my mastermind call with a group of company founders, unaware that it was the group’s turn to teach me something that day.

I’d always known that the peer group was a powerful and easy way for people to change behaviors and become the best version of themselves. But I was about to realize something wholly new.

Stephen had been silent on the subject of the running habit that was sweeping the group. But this week he spoke up, and not in the way anyone expected.

"I've been able to steal Martin’s habit forming thing."

“You started running?” I was about to ask. But before the question could leave my lips he said.

“I started meditating”

He went on to describe that he didn’t feel the need to start running, as his exercise was already sorted, but he’d used the principles Martin had shared a few weeks ago about how he started his running habit, and used them to finally put in place a meditation practice he’d been meaning to instill for months.

Two weeks later he described where he had got to after two weeks meditation:

"I realized I’d probably only been running at about 10% of my potential... compared to what I normally could achieve. I felt like I've probably gone back to maybe 80%."

I asked whether that was energy or output. He answered “Both”. Then he landed on the number I had not expected:

"We've doubled our sales wins."

There was a collective “What???” on the group, like

‘You just let that win slide on in there like some minor side effect?”
Needless to say I asked “How?”

He said only that his conversations had been different. On a later call he told me what different meant.

He was calmer in each call.

He talked less and listened more.

He was more present and less attached to the outcome.

And that produced a completely different result from the same pipeline.
Here’s the thing: he did not even get better at selling.

He just stopped doing the things that were making him worse at it.

Every item on that list he gave me was something that had been negatively impacting his true potential to sell effectively, that he’d removed.

Nobody in that room taught him any new sales skills.

Nobody in that room even taught him to meditate!

Rather, one man described how he had made his running-habit stick. His peer heard the structure underneath it, lifted it out, and applied it to something completely different that was relevant to him.

That is what a peer group does that nothing else can.

Who is your peer group?

And do they bring out the best in you?