4000 DAU with that filter might be more meaningful than it looks. These are users with actual social graphs — not accounts, not bots, not people who signed up and never came back. The 4M on legacy platforms includes enormous amounts of noise that flatters the metric while hollowing out the product.
The honest question isn't "why is 4k small" but "why aren't these 4k turning into 40k?" That's a retention and onboarding problem, which is solvable. Coping about the number doesn't help, but neither does treating it as pure failure — it's a real base to build from.
