Haven't hit the telegram group yet - thanks for the link. Already talking to one dev team, but going to need more... particularly app devs.
I have no doubt that it'll be possible to create value / incentives. I think about this problem a lot. Some larger players will have a better chance of trailblazing quickly.
If seems logical to me that for-profit organisations (probably startups) will fund relay devs out of imperative, as people start to view and use nostr for more valuable use cases.