interesting.
I found this to be an interesting take: https://business.columbia.edu/cgi-economics-policy/chazen-global-insights/historical-view-newspaper-advertising
Looking briefly at some other bits of early newspaper stuff (1700s) it looks like a lot of the printing was about directly influencing (either politically, religiously, or both) so is probably best seen directly as advertising/propaganda/evangelism.
I'm not saying that a click driven news media is good for us, but I don't think we can say that it is new, just different and perhaps worse. I don't think there is a golden age of journalism worth returning to.