Kind of like Proton earlier.
https://www.wired.com/story/the-big-interview-podcast-andy-yen-proton/
> I’m not actually a tech person or even an entrepreneur by training, so I really happened into this field a little bit by accident.
and
> AI is surveillance. The internet is surveillance. And that’s something that we have to come to terms with. The genie’s out of the bottle; we’re not gonna put it back in, and we are not gonna be returning to a pre-AI world. If we accept that as a fact, the key question becomes: Who do we want to have as the future stewards and controllers of this new future that we’re all stepping into today?