Hoo boy, yes. A few years ago, at my very small university with exactly zero sports teams that will ever launch a player into an athletic career, I was resisting an admin "reform": they said faculty were merely employees like any other (they previously put that in uni documents) so why should the hiring process be any different from a janitor? The president already had absolute say over who got hired, but admins wanted faculty comments and ranking of candidates to disappear from any written record, too.
I said a university does two core things: scholarship and teaching. Heaven forbid we should lose our secretaries, student services, VPs, coaches, etc., who provide valuable services to support the two core missions, but without them we would still have a university. without faculty we wouldn't, which is part of why the hiring processes should remain distinct.
I didn't make it any further bc the head coach started yelling at me, red in the face, demanding I explain why he was not as valuable as I was.
He still glares at me in hallways. I was chastised by admins for "disrespecting" athletics, and then by the union for "attacking a fellow union member." Apparently, the head coach, who makes about 4x my salary, is in my union. I got criticized by a few fellow faculty, too, who insisted that athletics "makes money for the school."
Even the uni people who see the problems with management bloat tend to have some bizarre ideas about athletics.