Mallers mentioned normies (in the west) taking a dislike to Bitcoin. This is largely attributed to seedy, snake-oil affinity scams normies see as being associated with Bitcoin.
Case in point
quotingWanna know why normies don't get #Bitcoin?
nevent1q…nutg
You can thank all the affinity scammers
https://twitter.com/BrianDEvans/status/1676296436114399233