Privacy, anonymity, and untraceability were heavily emphasized. The examples I gave were just a few.
There are ways to be somewhat untraceable on Bitcoin, but never private or fully anonymous (one involves swapping into and out of Monero if done correctly), but this involves extensive knowledge, time, tedium, and expense that most users will never do because of that. I just hit the send button on Monero and get a much better version of that for much cheaper.
Ecash is really great privacy, I mess around with it, but is sadly custodial and mints can covertly print IOUs. Ideally would want self-custody and non-arbitrary decentralized supply issuance.