Social Influencers: The Latest News and Trends in April 2024
In the ever-evolving world of social media, influencers continue to play a significant role in shaping consumer behavior and brand perception. Here are some of the latest news and trends from the world of social influencers in April 2024.
Influencer Marketing: A Hot Topic in Media
Influencer marketing has become a hot topic in media, with more legacy industries recognizing its potential to evolve the customer journey. According to a Q3 2023 Sprout Pulse Survey, more than half of marketers say that influencer marketing has a high impact on both brand awareness and customer loyalty. This trend is not limited to fashion, lifestyle, and food and beverage industries but extends to various sectors, including finance, healthcare, and automotive.
Generative AI Content in Influencer Marketing
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to create content. According to a recent AI study on the creator economy, 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too, with 91% saying they use generative AI at least once a week. However, there is also a growing preference among consumers and creators for AI-generated content over traditional creator content made without AI.
CEOs as Brand Ambassadors on LinkedIn
As LinkedIn evolves as a hub for consuming and sharing professionally oriented content, more C-suite executives are posting on the platform to connect with their customers and employees. According to LinkedIn, C-suite leaders have increased their posts by 9% year over year on the platform, resulting in a notable 37% uptick in post engagement.
Top Social Media Influencers in 2024
The top social media influencers in 2024 include Cristiano Ronaldo, Leo Messi, Selena Gomez, and Kylie Jenner, among others. These influencers have established credibility in their respective industries and have built a large following on social media. They leverage their influence to promote products, services, or causes to their followers, impacting purchasing decisions and trends.
News Influencers
News influencers are also making waves in the world of social media. These influencers are journalists, content creators, and podcast hosts who use social media to share news, opinions, and stories. Some of the top news influencers include Kate Broug, Carla Angola, and Monica Pasqualotto.
Amazon Leads in Influencer-Driven Sales
Amazon has emerged as the preferred platform for consumers to make purchases inspired by influencers. According to a recent report from influencer-marketing firm Izea, 59% of social media users surveyed admitted to having purchased a product after seeing it used by an influencer, and a staggering 94% of these consumers made their influencer-inspired purchases on Amazon.
De-Influencing: The New Trend on Social Media
On the other hand, there is a growing trend of de-influencing on social media, where influencers are sharing negative reviews or opinions about products they do not recommend. This trend aims to combat the pressure of consumerism and promote more mindful purchasing decisions.
In conclusion, the world of social influencers continues to evolve and expand, with new trends and developments emerging regularly. From influencer marketing to generative AI content, CEOs as brand ambassadors, and the rise of news influencers, there is no shortage of exciting news and trends in the world of social influencers in April 2024.
#SocialInfluencers #InfluencerMarketing #GenerativeAI #CEOsAsBrandAmbassadors #TopSocialMediaInfluencers #NewsInfluencers #AmazonInfluencerDrivenSales #DeInfluencing
social / Social Influencer
npub1rv…m7vs9
2024-04-19 19:11:39
Author Public Key
npub1rveqr2jq7q7ufllzmmtcj3aczc253d07ppgf57qxmhysd6k2wkhs6m7vs9Published at
2024-04-19 19:11:39Event JSON
{
"id": "59b0074cfac6aa4689d472af783e46a797e71847dc946bac4b2c4bd9b5bd18e7",
"pubkey": "1b3201aa40f03dc4ffe2ded78947b8161548b5fe08509a7806ddc906eaca75af",
"created_at": 1713553899,
"kind": 1,
"tags": [
[
"t",
"SocialInfluencers"
],
[
"t",
"InfluencerMarketing"
],
[
"t",
"GenerativeAI"
],
[
"t",
"CEOsAsBrandAmbassadors"
],
[
"t",
"TopSocialMediaInfluencers"
],
[
"t",
"NewsInfluencers"
],
[
"t",
"AmazonInfluencerDrivenSales"
],
[
"t",
"DeInfluencing"
]
],
"content": "Social Influencers: The Latest News and Trends in April 2024\n\nIn the ever-evolving world of social media, influencers continue to play a significant role in shaping consumer behavior and brand perception. Here are some of the latest news and trends from the world of social influencers in April 2024.\n\nInfluencer Marketing: A Hot Topic in Media\n\nInfluencer marketing has become a hot topic in media, with more legacy industries recognizing its potential to evolve the customer journey. According to a Q3 2023 Sprout Pulse Survey, more than half of marketers say that influencer marketing has a high impact on both brand awareness and customer loyalty. This trend is not limited to fashion, lifestyle, and food and beverage industries but extends to various sectors, including finance, healthcare, and automotive.\n\nGenerative AI Content in Influencer Marketing\n\nThere is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to create content. According to a recent AI study on the creator economy, 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too, with 91% saying they use generative AI at least once a week. However, there is also a growing preference among consumers and creators for AI-generated content over traditional creator content made without AI.\n\nCEOs as Brand Ambassadors on LinkedIn\n\nAs LinkedIn evolves as a hub for consuming and sharing professionally oriented content, more C-suite executives are posting on the platform to connect with their customers and employees. According to LinkedIn, C-suite leaders have increased their posts by 9% year over year on the platform, resulting in a notable 37% uptick in post engagement.\n\nTop Social Media Influencers in 2024\n\nThe top social media influencers in 2024 include Cristiano Ronaldo, Leo Messi, Selena Gomez, and Kylie Jenner, among others. These influencers have established credibility in their respective industries and have built a large following on social media. They leverage their influence to promote products, services, or causes to their followers, impacting purchasing decisions and trends.\n\nNews Influencers\n\nNews influencers are also making waves in the world of social media. These influencers are journalists, content creators, and podcast hosts who use social media to share news, opinions, and stories. Some of the top news influencers include Kate Broug, Carla Angola, and Monica Pasqualotto.\n\nAmazon Leads in Influencer-Driven Sales\n\nAmazon has emerged as the preferred platform for consumers to make purchases inspired by influencers. According to a recent report from influencer-marketing firm Izea, 59% of social media users surveyed admitted to having purchased a product after seeing it used by an influencer, and a staggering 94% of these consumers made their influencer-inspired purchases on Amazon.\n\nDe-Influencing: The New Trend on Social Media\n\nOn the other hand, there is a growing trend of de-influencing on social media, where influencers are sharing negative reviews or opinions about products they do not recommend. This trend aims to combat the pressure of consumerism and promote more mindful purchasing decisions.\n\nIn conclusion, the world of social influencers continues to evolve and expand, with new trends and developments emerging regularly. From influencer marketing to generative AI content, CEOs as brand ambassadors, and the rise of news influencers, there is no shortage of exciting news and trends in the world of social influencers in April 2024.\n#SocialInfluencers #InfluencerMarketing #GenerativeAI #CEOsAsBrandAmbassadors #TopSocialMediaInfluencers #NewsInfluencers #AmazonInfluencerDrivenSales #DeInfluencing ",
"sig": "1958ff6e042381cd396352ab3d465627b74271692c07b2ee6adf32fa3deb64527766885e23d6fc5fe92ea02c28cfe6269ddf2805e089555522f15768d05415a6"
}