Yeah it's not my preferred rhetoric. I prefer something along the lines of (give or take):
Rights are simply someone writing down what freedoms you've won. Our goal is to extend those freedoms so far that it won't matter what anyone writes down.
Basically piggybacking on what's good about them and moving them into a better framing. Stays clear of the risk of parroting reactionary rhetoric. Works for democracy, social programs, etc. too, imo.