npub1gr8tf3fsdjv33jp4akfu3v089mfd4xvmhm85zxwqu0n60c2dtfjqw9c639 (npub1gr8…c639) most people bond with their purchases and the brands associated with them, because that is what our marketing has been insisting we do for our entire lives. It is "weird" (ie sane) that you don't.
My problem is more industry than that: we call these "overall sat" questions, sat for satisfaction. You want to ask at the beginning, drill down, and ask again in a different way after to track delta.
But that doesn't work if you frame it as DO YOU LOVE US? TELL US YOU LOVE US.