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2025-08-24 10:20:55 UTC

Col on Nostr: Parents catching a whiff of tobacco on their teenager’s clothes shouldn’t worry ...

Parents catching a whiff of tobacco on their teenager’s clothes shouldn’t worry too much about what their kiddo got up to last night because it could just be a funky fragrance. In a boon to the fragrance industry, spritzing oneself with perfumes is now a Gen Z and millennial obsession. That’s thanks to PerfumeTok, a corner of TikTok that popularized the necessity of enhancing one’s odour using designer fragrances, called smellmaxxing. There’s also scent layering, combining aromatic products.