Thank you for this insightful story. This story will forever serve as a reminder for a new-eye who thinks ~~ohh i want to be my own boss, just open my own startup and everything will follow, then i don’t have to work 9-5 jobs anymore~~ Most of the time, I always have to face with a lot of conversation like this when people just have a simple thought that they will be their own boss and no one can control their time.
I hope your friend will get better soon. And their business will find a way back to bloom in this niche market.
💜💜