It is a difficult balance to get right.
If you are too populist and concentrate on a good spectacle over facts that would not play well with your educated supporters. Obviously not a problem for Farage and the demographic he is aiming at.
Watched a video posted by Natalie Bennett for the #GreenParty on Blue Sky in response to Jeremy Hunt and the report suggesting over diagnosis of children's mental health conditions.
10/10 for worthiness. 1/10; for news impact. Not noticed any news outlets pick up on it.
Hopefully Zak will help them cut through.