Today, I saw an example of this on the Fediverse (see screenshot). No one brought up this person’s website. No one was speaking to them directly. No one was talking about them, either. Their reply wasn’t really about my post — it was clearly an attempt to promote their own Fediverse instance, complete with a self-branded hashtag.
Please note that the self-branded hashtag is also their domain name (see screenshot), and the entire context of their reply revolves around their website.
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