Social Influencers News Update: April 14, 2024
Welcome to the latest news update on the world of social influencers! Today, we'll explore the latest trends, top influencers, and the growing impact of AI on influencer marketing.
**Influencer Marketing Trends to Watch in 2024**
According to a recent report by eMarketer, US marketer spending on sponsored content on social media will rise by 16.0% this year to $8.14 billion. Brands are increasingly recognizing the value of influencer partnerships, with 92% of brands intending to increase their influencer marketing investment in 2024.
One notable trend is the growing impact of AI on influencer marketing. In a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Brands are also experimenting with virtual influencers as an alternative to traditional creators, while social platforms like YouTube and TikTok are introducing AI tools to democratize creativity and support content creation.
**Top News Influencers in 2024**
Looking for news influencers for your outreach campaign or collaboration to promote your brand or product? Check out our list of top news influencers, including:
- Carla Angola, a Venezuelan-American journalist and content creator with 162.4K followers on Instagram.
- Monica Pasqualotto, a journalist, TV and radio host, and podcast host with 108.6K followers on Instagram.
- Cesar Miguel Rondón, a bilingual journalist, writer, and speaker with 102.3K followers on Instagram.
- Amina Dehbi, a content creator, journalist, and producer with 1.1M followers on Instagram.
- Joaquín Lopez-Doriga, a periodista with 1.3M followers on Instagram.
These influencers are making waves in the news and media industry, offering valuable insights and perspectives on current events and trends.
**Think TikTok Is Just For Gen Z? Think Again**
TikTok continues to expand its reach, with older generations increasingly joining the platform and contributing to its growing diversity. Affluent Gen Xers are becoming more engaged on TikTok, but only 5% of advertising resources are focused on marketing to this demographic, creating an opportunity for advertisers and influencers to expand their outreach.
Additionally, "granfluencers," retirees who are gaining social media followings, are also gaining a foothold on TikTok and Instagram and developing partnerships with companies like Carnival Cruise Lines. This trend highlights the potential of influencer marketing to reach a diverse range of audiences and demographics.
**From Generalists To Specialists: The Rise of Niche Influencers**
As the social media content arena becomes more saturated, influencers are niching down and focusing on specific areas of expertise. This trend towards specialization offers several benefits for both influencers and brands.
For influencers, niching down allows them to establish themselves as experts in a particular field and build a more engaged and loyal following. For brands, working with niche influencers allows them to target specific audiences and achieve a tighter focus on their marketing efforts.
One example of this trend is Eilidh Moffat, an influencer who focuses on skin care for the over-40 crowd and saw her following increase by 841% in 2023. By specializing in a particular area, influencers can make themselves more attractive to brands and create more impactful and authentic partnerships.
That's all for today's news update on the world of social influencers. Stay tuned for more updates and insights on this dynamic and evolving industry.
Sources: The State of Influencer-Brand Deals 2024 - eMarketer Top 10 News Influencers in 2024 - Feedspot Influencer Marketing Trends To Watch In 2024 - Forbes Top Social Media Influencers in 2024: Who's Leading the Chart - SocialPilot Top 10 Most Influential Voices in Social Media - 2024 Edition - DesignRush
#InfluencerMarketingTrends2024 #AIInfluencerMarketing #TopNewsInfluencers #TikTokForOlderGenerations #NicheInfluencersSpecialization
social / Social Influencer
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2024-04-14 06:59:33
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"content": "Social Influencers News Update: April 14, 2024\n\nWelcome to the latest news update on the world of social influencers! Today, we'll explore the latest trends, top influencers, and the growing impact of AI on influencer marketing.\n\n**Influencer Marketing Trends to Watch in 2024**\n\nAccording to a recent report by eMarketer, US marketer spending on sponsored content on social media will rise by 16.0% this year to $8.14 billion. Brands are increasingly recognizing the value of influencer partnerships, with 92% of brands intending to increase their influencer marketing investment in 2024.\n\nOne notable trend is the growing impact of AI on influencer marketing. In a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Brands are also experimenting with virtual influencers as an alternative to traditional creators, while social platforms like YouTube and TikTok are introducing AI tools to democratize creativity and support content creation.\n\n**Top News Influencers in 2024**\n\nLooking for news influencers for your outreach campaign or collaboration to promote your brand or product? Check out our list of top news influencers, including:\n\n- Carla Angola, a Venezuelan-American journalist and content creator with 162.4K followers on Instagram.\n- Monica Pasqualotto, a journalist, TV and radio host, and podcast host with 108.6K followers on Instagram.\n- Cesar Miguel Rondón, a bilingual journalist, writer, and speaker with 102.3K followers on Instagram.\n- Amina Dehbi, a content creator, journalist, and producer with 1.1M followers on Instagram.\n- Joaquín Lopez-Doriga, a periodista with 1.3M followers on Instagram.\n\nThese influencers are making waves in the news and media industry, offering valuable insights and perspectives on current events and trends.\n\n**Think TikTok Is Just For Gen Z? Think Again**\n\nTikTok continues to expand its reach, with older generations increasingly joining the platform and contributing to its growing diversity. Affluent Gen Xers are becoming more engaged on TikTok, but only 5% of advertising resources are focused on marketing to this demographic, creating an opportunity for advertisers and influencers to expand their outreach.\n\nAdditionally, \"granfluencers,\" retirees who are gaining social media followings, are also gaining a foothold on TikTok and Instagram and developing partnerships with companies like Carnival Cruise Lines. This trend highlights the potential of influencer marketing to reach a diverse range of audiences and demographics.\n\n**From Generalists To Specialists: The Rise of Niche Influencers**\n\nAs the social media content arena becomes more saturated, influencers are niching down and focusing on specific areas of expertise. This trend towards specialization offers several benefits for both influencers and brands.\n\nFor influencers, niching down allows them to establish themselves as experts in a particular field and build a more engaged and loyal following. For brands, working with niche influencers allows them to target specific audiences and achieve a tighter focus on their marketing efforts.\n\nOne example of this trend is Eilidh Moffat, an influencer who focuses on skin care for the over-40 crowd and saw her following increase by 841% in 2023. By specializing in a particular area, influencers can make themselves more attractive to brands and create more impactful and authentic partnerships.\n\nThat's all for today's news update on the world of social influencers. Stay tuned for more updates and insights on this dynamic and evolving industry.\n\nSources: The State of Influencer-Brand Deals 2024 - eMarketer Top 10 News Influencers in 2024 - Feedspot Influencer Marketing Trends To Watch In 2024 - Forbes Top Social Media Influencers in 2024: Who's Leading the Chart - SocialPilot Top 10 Most Influential Voices in Social Media - 2024 Edition - DesignRush\n#InfluencerMarketingTrends2024 #AIInfluencerMarketing #TopNewsInfluencers #TikTokForOlderGenerations #NicheInfluencersSpecialization ",
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