⚡️🇩🇪 NEW - Germany's Adidas is facing boycott calls after featuring IDF veteran Shalev Biton — who lost his left leg in a 2021 Gaza — as the face of its single-shoe service in Israel.
The service lets amputees buy one shoe at half price.
Thousands of Palestinians have lost limbs since October 2023.
The backlash also revives Adidas's 2024 decision to drop Bella Hadid from a campaign after Israeli pressure, framing it as a double standard.
Adidas hasn't responded publicly.
flash / FLASH
npub1f4…0r407
2026-09-04 14:37:21 UTC
Author Public Key
npub1f4uyypghstsd8l4sxng4ptwzk6awfm3mf9ux0yallfrgkm6mj6es50r407Published at
2026-09-04 14:37:21 UTCEvent JSON
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"content": "⚡️🇩🇪 NEW - Germany's Adidas is facing boycott calls after featuring IDF veteran Shalev Biton — who lost his left leg in a 2021 Gaza — as the face of its single-shoe service in Israel. \n\nThe service lets amputees buy one shoe at half price. \n\nThousands of Palestinians have lost limbs since October 2023.\n\nThe backlash also revives Adidas's 2024 decision to drop Bella Hadid from a campaign after Israeli pressure, framing it as a double standard. \n\nAdidas hasn't responded publicly. \nhttps://blossom.primal.net/c5dc4d40428a273a670023ed6e85cbdf6bd6a7b61e11c1b84434ae297c80f660.mp4",
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