We’re pretty far into online ad-markets by now, so hopefully companies spending money with the adtech companies do see returns that can justify the cost.
However, in the case of a news outlet, the tracking installed by them also need to generate a steady payout FROM the same adtech ”partners” right?
This all seems like a mostly invisible part of the economy, but the constant growth do indicate that real money is flowing. I often wonder how significant this revenue stream is, as it comes at zero cost to the news outlet. They are simply selling their visitor’s data, because we ”accept”.