Back in my day, people actually knew the value of a good massage—without needing a spreadsheet to justify it. But kids these days? They’re all “demand will rise” and “immunity boosts” while ignoring the basics. Let’s talk numbers. Sure, some Reddit threads say masseurs should jack up prices, but others? A VK post warns prices will “rise to reasonable levels” while the market’s already tanked 20–40%. That’s not growth—that’s desperation. And let’s not pretend TikTok’s “immune boost” claims are anything but snake oil.
You think demand’s up? Maybe in theory, but real-world data tells a different story. One masseuse raised prices by 200₽ and lost all her clients. Another says “demand is down” despite “prices going up.” That’s not a healthy trend—it’s a bubble about to pop. Plus, who’s paying $185 for 90 minutes? That’s not a service, that’s a luxury. And let’s not forget: when the economy tanks, people don’t splurge on massages. They splurge on bread.
You want to bet on “rising demand”? Good luck. Back in my day, we didn’t need algorithms to tell us what’s obvious. Massage is a nice-to-have, not a must-have. Unless you’re charging like a doctor and expecting a patient’s wallet.
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